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CREW™, the Channel Relationship Effectiveness Workshop
Strengthening partner relationships
Discover five capabilities that will help you stay competitive in your channel program:
  1. Assess relationship effectiveness
  2. Improve channel sales
  3. Improve channel profitability
  4. Get more accurate forecasts
  5. Improve customer satisfaction

We have seen that (the Microsoft participants) were so happy with your program which is lean and effective. These courses are dearly needed in China as the Chinese are more delicate when communicating with each other and they need such help to become more open and straightforward. That will help their business immensely.
-Bin Li, Asiana
 Overview   Assessment   Workshop 

  Following an assessment, a 2-day CREW™ Think Tank is held. Participants receive CREW™ Assessment reports that describe the channel partnership-from their particular views. Using our building blocks of organization, they analyze the results, identify partner issues, create solutions, develop action plans, and learn how to implement change.

Rethink and improve channel relationships and performance.