Home R360G Process Workshops Publications About Us Contact Us

CREW™, the Channel Relationship Effectiveness Workshop
Strengthening partner relationships
Discover five capabilities that will help you stay competitive in your channel program:
  1. Assess relationship effectiveness
  2. Improve channel sales
  3. Improve channel profitability
  4. Get more accurate forecasts
  5. Improve customer satisfaction

We have seen that (the Microsoft participants) were so happy with your program which is lean and effective. These courses are dearly needed in China as the Chinese are more delicate when communicating with each other and they need such help to become more open and straightforward. That will help their business immensely.
-Bin Li, Asiana
 Overview   Assessment   Workshop 

  The CREW™ Questionnaire is an online assessment where raters assess their channel relationship and partner program. They rate the channel focus, customer focus, the rules, work processes, and communication.

Using the Eaton-Nishi Building Blocks of Partnership™, channel relationships can be described in 1.9 million combinations, more than enough to describe a particular channel partnership in a great many ways.

The questionnaire takes only 30 to 40 minutes to complete. It is online, confidential, and private. Raters are anonymous. Data is aggregated. Reports generate information about the partnership.